AT&T broadband price increase?

I read my AT&T bill for the February 2010 and got freaked out:

PRICE CHANGE NOTICE

Attention AT&T High Speed Internet Members: Starting with your March 2010 bill, the monthly rate for your AT&T High Speed Internet Express, Pro or Elite plan will increase $3 (or $3.01) per month. For details and rate information for your specific plan, please go to http://support.att.com/dslupdate or call 1.866.417.6819.

(My emphasis added in bold.)

I have the Pro service for $30/month. So, twelve months from when it starts increasing, it’ll be $66?!

The text is unbelievable. Someone please clarify.

Related: FCC Commissioner Calls For Examination Of Broadband Price Hikes (MediaPost, March 10, 2010)